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Swaffer Fabrics

I led the rebranding and website design for English fabric wholesaler Swaffer Fabrics. This marked the third project I created for them over the course of a long-standing partnership.

With beautifully photographed fabric collections, I focused on incorporating intricate design details while ensuring an elegant user experience. A bespoke CMS allows the client to manage key updates effortlessly. To maintain strong site performance, I split the hosting, using Amazon S3 for the high-resolution imagery.

Retainer client: 15 years

Services Provided:
Branding / Website Design & Development / Bespoke CMS / Web Hosting

Client: Swaffer Fabrics
Role: Branding Designer, Website Designer, Creative Director, Project Director, Account Director.
URL: swafferfabrics.com/